Duties and Responsibilities:

Develop Advertising Policies and Campaigns:

• Plan, develop, and organize advertising policies and campaigns to support sales objectives.
• Collaborate with stakeholders to understand business goals and develop strategies aligned with marketing objectives.

Strategic Advisory Role:

• Advise executives and clients on advertising strategies and campaigns to effectively reach target markets.
• Create consumer awareness and promote the attributes of goods and services through strategic planning and execution.

Campaign Coordination:

• Coordinate the production of advertising campaigns, ensuring activities such as artwork, copywriting, media scripting, and production are executed within time and budget constraints.
• Oversee media placement to optimize campaign effectiveness.

Data Analysis and Trend Forecasting:

• Analyse data regarding consumer patterns and preferences to inform marketing strategies.
• Interpret and predict current and future consumer trends, providing insights to drive decision-making.

Market Research and Analysis:

• Research potential demand and market characteristics for new goods and services.
• Collect and analyse data and statistical information to identify market opportunities and inform marketing initiatives.

Business Growth Support:

• Support business growth and development by preparing and executing marketing objectives, policies, and programs.
• Contribute to the formulation of marketing strategies that align with overall business objectives.

Market Research Commissioning:

• Commission and undertake market research projects to identify market opportunities for both new and existing goods and services.
• Utilize research findings to inform marketing strategies and tactics.

Marketing Advisory Role:

• Advise on all elements of marketing, including product mix, pricing, advertising, sales promotion, and distribution channels.
• Provide recommendations and guidance to optimize marketing performance and achieve business objectives.

Tech Industry Insights Integration:

• Integrate insights from the tech industry into marketing strategies, leveraging knowledge of emerging technologies, software trends, and IT solutions.
• Translate technical features into compelling value propositions for target audiences in marketing materials.

Content Marketing Management:

• Oversee content creation initiatives, including blogs, whitepapers, case studies, and webinars, to position the company as a thought leader in the IT sector.
• Ensure content is optimized for search engines (SEO) and resonates with target audiences.

Client Relationship Management:

• Cultivate strong relationships with clients in the IT sector, understanding their needs, challenges, and preferences.
• Collaborate with the sales team to develop tailored marketing strategies and materials to support client acquisition and retention efforts.

Cybersecurity Awareness Campaigns:

• Develop and implement cybersecurity awareness campaigns aimed at educating clients and prospects about cybersecurity threats and best practices.
• Coordinate with cybersecurity experts to create informative content and training materials.

Software Product Launches:

• Support the launch of new software products by developing comprehensive marketing plans, including positioning, messaging, and promotional activities.
• Collaborate with product development teams to ensure marketing materials accurately reflect product features and benefits.

Industry Event Participation:

• Represent the company at industry events, conferences, and trade shows to network with potential clients, partners, and industry influencers.
• Coordinate event participation logistics and develop marketing collateral to maximize brand visibility.

Data Analytics and Performance Monitoring:

• Utilize analytics tools to track and analyse the performance of marketing campaigns, including website traffic, conversion rates, and lead generation.
• Generate regular reports to measure the effectiveness of marketing initiatives and identify areas for optimization.

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